The direct mail, door drops and household deliveries showcase

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Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

Secrets of direct mail 4: storytelling, fundraising and the dialogue method

by Chris Keating

How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.

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University of Sheffield, direct mail – the longer the better? Two page vs. four page letters

by Heather Clement

How the University of Sheffield drew on best practices to challenge their own preconceptions and achieve markedly improved results.

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Secrets of direct mail 3: how people read letters

by Chris Keating

How do potential donors react to direct mail letters? In part three of our series on the legendary Siegfried Vögele, we explain this important aspect of his approach.

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Jerry Huntsinger: 80-years young

by Gwen Chapman

Jerry Huntsinger celebrated his eightieth birthday in July 2013. Since 1965, there has never been a year when he hasn’t had at least one control package being mailed nationally by a major nonprofit organisation. What an achievement.

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The best of the best of direct mail

by SOFII Contributors

We bring you the best of the best: 17 incredible packs that we feel every fundraiser should be aware of and learn from.

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Treasures from SOFII’s archives

by SOFII Contributors

Come and dive into SOFII’s extensive archive to discover superb direct mail campaigns from decades, even centuries, past.

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Wise words on direct mail

by SOFII Contributors

Experts discuss how to best create spectacular, inspirational and innovative direct mail campaigns that will connect with donors.

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Inside secrets of the copywriter’s art – the ‘how I wrote it’ series

by SOFII Contributors

Classic direct mail campaigns are explored and explained by the people who created them in this unique section of the DM showcase on SOFII.

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Saying thank you nicely, in a letter

by SOFII Contributors

Remembering to thank donors for their support is vital. Here are five direct mail ‘thank you’ campaigns that really made a difference.

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DM from the higher ed. sector

by SOFII Contributors

There is a lot of inspiration to be had when it comes to direct mail from some of our greatest institutions: universities.

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