The direct mail, door drops and household deliveries showcase

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Welcome to the world’s best swipe file for direct mail packs!
Despite greatly exaggerated claims of its impending demise, direct mail remains by a long way the fundraiser’s preferred method of getting and keeping in touch with supporters, perhaps less than in the past for acquisition, but increasingly for donor relationship building and development.

Now with new regulations designed to put donors in control of their data there’s an emerging opportunity for fundraisers to put best-quality data management at the heart of donor communication strategies. Fundraisers’ legitimate interest to communicate with all supporters via direct mail seems set to ensure that this most potent of fundraising’s tools will be given renewed importance in coming years.

After all, who doesn't love to get a really great letter, bursting with impact and energy, telling with power and passion a gripping, moving story of how you can easily, effectively make a lasting difference to an issue you care deeply about? Wouldn't your heart soar to receive such a thing?

That's why direct mail works so well, for new donors as well as established friends.

In this special showcase SOFII readers will find literally hundreds of detailed examples of direct mail, showing what works and what doesn’t. Including SOFII Stars, highlighting some of the world’s best. Also look out for brilliant direct mail from 800 years ago. Plus Lisa Sargent’s thank-you letter clinics.  And don’t miss Jerry Huntsinger’s 55 special tutorials on how to make direct mail work for you.

You can find a list of all the case studies and articles on direct mail fundraising here.

The best of the best of direct mail

by SOFII Contributors

We bring you the best of the best: 17 incredible packs that we feel every fundraiser should be aware of and learn from.

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Treasures from SOFII’s archives

by SOFII Contributors

Come and dive into SOFII’s extensive archive to discover superb direct mail campaigns from decades, even centuries, past.

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Wise words on direct mail

by SOFII Contributors

Experts discuss how to best create spectacular, inspirational and innovative direct mail campaigns that will connect with donors.

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The ‘how I wrote it’ series

by SOFII Contributors

Classic direct mail campaigns are explored and explained by the people who created them in this unique section of the DM showcase on SOFII.

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Thank you mailings

by SOFII Contributors

Remembering to thank donors for their support is vital. Here are five direct mail ‘thank you’ campaigns that really made a difference.

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DM from the higher ed. sector

by SOFII Contributors

There is a lot of inspiration to be had when it comes to direct mail from some of our greatest institutions: universities.

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Inspiration from Canada

by SOFII Contributors

O Canada! Our friends in the second-largest country on earth provide us with some superb examples of great direct mail fundraising.

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Great ideas from the USA

by SOFII Contributors

From sea to shining sea fundraisers in the United States are leading innovators and inspirers, notably in the field of direct mail campaigns.

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Direct mail from the UK

by SOFII Contributors

From Friends of the Earth to Greenpeace, the RSPB to Mencap: a collection of the best direct mail campaigns from the UK.

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European ideas worth swiping

by SOFII Contributors

Get your passports ready as we travel around Europe to explore some of the great direct mail ideas currently working wonders across the continent.

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