The direct mail, door drops and household deliveries showcase

DM-Showcase.png#asset:38643

Welcome to the world’s best swipe file for direct mail packs!
Despite greatly exaggerated claims of its impending demise, direct mail remains by a long way the fundraiser’s preferred method of getting and keeping in touch with supporters, perhaps less than in the past for acquisition, but increasingly for donor relationship building and development.

Now with new regulations designed to put donors in control of their data there’s an emerging opportunity for fundraisers to put best-quality data management at the heart of donor communication strategies. Fundraisers’ legitimate interest to communicate with all supporters via direct mail seems set to ensure that this most potent of fundraising’s tools will be given renewed importance in coming years.

After all, who doesn't love to get a really great letter, bursting with impact and energy, telling with power and passion a gripping, moving story of how you can easily, effectively make a lasting difference to an issue you care deeply about? Wouldn't your heart soar to receive such a thing?

That's why direct mail works so well, for new donors as well as established friends.

In this special showcase SOFII readers will find literally hundreds of detailed examples of direct mail, showing what works and what doesn’t. Including SOFII Stars, highlighting some of the world’s best. Also look out for brilliant direct mail from 800 years ago. Plus Lisa Sargent’s thank-you letter clinics.  And don’t miss Jerry Huntsinger’s 55 special tutorials on how to make direct mail work for you.

You can find a list of all the case studies and articles on direct mail fundraising here.

The Salvation Army: Christopher’s letter

by SOFII

Stories, stories, stories they always produce great results. This one from the Salvation Army won the 2011 national fundraising campaign of the year at the 2011 Fundraising Instutute Australia Conference in Melbourne.

Read more

The Zimbabwe Association: emergency appeal

Zimbabwean refugees wait in a camp in South Africa.

by Carolina Herrera

We all know that we should be writing real letters to real people, yet so often letters from charities follow such strict formulae that they become, w…

Read more

United Negro College Fund: David Ogilvy’s letter

Grand Central Station

by SOFII

Go back in time to meet one of the commuters who, in 1968, found this superb letter from David Ogilvy on the seat of the train taking him home to his comfortable New York suburb.

Read more

University of Leeds: the calendar appeal

Dr Christopher Davidson shows the superb front cover of the calendar.

by SOFII

Another excellent mail appeal from the University of Leeds that carries on the successful theme of alumni sharing their experiences and memories of their time at the University.

Read more

The Royal Flying Doctor Service, Victoria: direct mail to buy a jet

pack shot

by SOFII

This award-winning mailing certainly caught the eye of donors – donations received soared passed their target. The newsletter must have been especially good – 750 people gave again even though they hadn't been asked.

Read more

University of Leeds: direct mail cash appeal to alumni

The letter and reply form.

by SOFII

The direct mail appeal that raised more in 12 weeks than the University had raised in their previous eight years of sending mail appeals.

Read more

Everything you need to know about the annual appeal letter. Made easy.

by Jay Love & Tom Ahern

In one simple infographic Tom Ahern and Jay Love tell you everything you need to know about the annual appeal letter.

Read more

Canadian Diabetes Association: Diabetes Summer Surge Campaign

Home page

by SOFII

This exhibit is an excellent example of how you can maximise the potential of your existing donors in an impressively short amount of time.

Read more

Audubon Society of Rhode Island: special recognition of long-time donors

the Audubon Society’s special recognition pack for their long-term members.

by SOFII

The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.

Read more

University of Leeds: the memories appeal

The landing page of the website.

by SOFII

This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.

Read more