Events

Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.

WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story

by Joe Burnett

From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.

Read more

Netherlands Red Cross and 3FM: Serious Request

by Mark Astarita

Discover how a partnership between the Netherlands Red Cross and a leading radio station made waves.

Read more

Strike Debt: the Rolling Jubilee telethon

by Tain Joliffe

How a superb telethon dedicated to eradicating household debt in America grew out of the Occupy movement.

Read more

Alpe d’HuZes: Extraordinary effort leading to extraordinary results

by Ros Harber

This amazing event, embedded in Dutch psyche, has become such a phenomenon that it has so far raised over 160 million euros since 2006.

Read more

Alzheimer’s Society Memory Walk campaign

by Katie Simmons

With a DRTV ad to make you cry, the Alzheimer’s Society in the UK used emotions to great effect in this celebrated campaign.

Read more

British Heart Foundation: MyMarathon

by Emily Roff

Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event, as showcased at IWITOT (I Wish I’d Thought of That) 2019, SOFII’s showcase event.

Read more

Kent Scouts Big Cardboard Sleep Out for Porchlight 2018

by Rachel van Hoven

Making excellent use of digital and online technologies and with a motivated and engaged local community, Porchlight, a homelessness charity in Kent, England, succeeded in holding their biggest event ever.

Read more

From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu

by Andy McSorley

A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.

Read more

Bible Society: The Greatest Journey - Christmas Appeal

by Carol Akiwumi

By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.

Read more

Shine virtual balloon race

by John Grain

A smart, environmentally-friendly strategy change from small charity Shine inspired John Grain at IWITOT London 2018.

Read more