Events

Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.

SOFII presents: meet the fundraising myth-smashers

by Joe Burnett

Over the coming weeks, SOFII will share the three winning presentations from Myth Smashers, Fundraising Institute Australia’s IWITOT-inspired event. These three young fundraisers each shine a light on dispiriting fundraising myths and show how they can be overcome.

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Alpe d’HuZes: Extraordinary effort leading to extraordinary results

by Ros Harber

This amazing event, embedded in Dutch psyche, has become such a phenomenon that it has so far raised over 160 million euros since 2006.

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Alzheimer’s Society Memory Walk campaign

by Katie Simmons

With a DRTV ad to make you cry, the Alzheimer’s Society in the UK used emotions to great effect in this celebrated campaign.

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British Heart Foundation: MyMarathon

by Emily Roff

Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event, as showcased at IWITOT (I Wish I’d Thought of That) 2019, SOFII’s showcase event.

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Kent Scouts Big Cardboard Sleep Out for Porchlight 2018

by Rachel van Hoven

Making excellent use of digital and online technologies and with a motivated and engaged local community, Porchlight, a homelessness charity in Kent, England, succeeded in holding their biggest event ever.

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From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu

by Andy McSorley

A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.

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Bible Society: The Greatest Journey - Christmas Appeal

by Carol Akiwumi

By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.

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Shine virtual balloon race

by John Grain

A smart, environmentally-friendly strategy change from small charity Shine inspired John Grain at IWITOT London 2018.

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Snowdogs: Tails in Wales Trail

by Joe Burnett

This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.

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KiKa's story: how a small charity gained success through donor engagement

by Joe Burnett

A small Dutch charity shows the way in event fundraising and donor relations.

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