Events

Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.

Cancer Research UK’s ‘no-make-up selfie’ campaign

by SOFII

An 18 year old from Stoke in the UK is credited with dreaming up the no-make-up selfie craze that raised an amazing £1 million in the first 24 hours, mainly through text messages and social media. The craze went on to raise £8 million in a week. Cancer Research UK can now report back to their hundreds of thousands of new donors that 10 clinical trials are now in place that otherwise wouldn't exist.

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DEBRA’s epidermolysis bullosa (EB) Ireland awareness day 2014

by Craig Linton

Click here to see how DEBRA Ireland made their logo work hard for them. By telling a powerful story as well and investing a small budget they raised a lot of money, gained new supporters and raised awareness of their cause.

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The ALS (USA) ‘ice bucket’ challenge

by SOFII

You may be sick of hearing about the ice bucket challenge. You may even think it has no relevance to your own organisation. But find out the special characteristics that made it the biggest fundraising idea of 2014.

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Cancer Research UK’s Dryathlon

by SOFII

If you think that the cause should never take second place in an appeal, click here to see how Cancer Research UK’s Dryathlon did exactly that. And raised £4.5 million.

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F*CK CANCER: raising money for cancer research

by SOFII

‘Fundraisers – your job isn’t to keep complaints down, it’s to connect with people who do care in the strongest possible way.’ So says Rob Woods in this powerful case study from this year’s IWITOT.

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Battersea Dogs & Cats Home: ‘secret suppers’

by SOFII

Battersea Dogs & Cats Home struck gold with a marvellous and original idea to show their urgent need to wealthy donors.

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SickKids: ‘together we will’ campaign

One of the print ads.

by SOFII

This campaign from SickKids Foundation exceeded all of their goals through terrific use of video and proves the power of good storytelling.

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Movember: a professional fundraiser’s story of raising money through personal sponsorship

Proof, if it was needed, that he raised a lot of money for the fight against prostate cancer.

by SOFII

A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.

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The Städel Museum, Frankfurt: inspiring a city to fundraise

The Städel Boot, sponsored by the shoe store chain Deichmann.

by SOFII

The donors who gave millions to the Städel Museum said it was not ‘just a museum’, but rather that they felt like part of a big family.

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The collection: it’s never too late to do something wonderful.

by Ken Burnett

A new fundraising experience for less-than-new fundraiser Ken Burnett: rattling a bucket on behalf of Syrian refugees. Read how he met some interesting people, raised some money and learned that truly it’s never too late to do something wonderful.

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