Events

Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.

Macmillan Cancer Support: the World’s Biggest Coffee Morning

They look as if they’re having fun.

by SOFII

What would fundraising be without volunteers? Another great exhibit that shows how partnerships can turn a simple idea into pure gold.

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Portuguese Red Cross: the store that sells hope

The store logo.

by SOFII

This exhibit demonstrates innovation, creativity and a new way to make people feel good about giving.

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Thunderbird School of Global Management: a 24-hour telethon to save their famous tower

by SOFII

There’s not much that’s new in alumni fundraising nor in running a ‘phoneathon’, but a 24-hour telephonic marathon so that you can call all your alumni wherever in the world they might be, that’s an idea well worth trying.

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7 days 7 gifts – part of Give India’s ‘joy of giving’ week

The boy with the toy. A wide range of gifts were given during the 7days7gifts initiative.

by SOFII

Can one person really change the world? Well, as this exhibit demonstrates, he can certainly make a very good start. This is a wonderful example of how one man’s idea can motivate many.

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Reprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’

by SOFII

This compelling exhibit from Reprieve shows how to make a dramatic and powerful statement to attract public attention to your cause. The exhibition replicates the real death row cell of British grandmother Linda Carty, now facing imminent execution in Texas.

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Coriell Institute for Medical Research: What’s in Your Genes - A Celebration of the Science of Genetics

What's in your genes? Ad

by SOFII

This exhibit features a novel way of getting the attention of potential donors by sending a pair of denim jeans by mail, with a sponsorship proposal and the message, 'What's in your genes?'

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The India Giving Challenge

Give India ad

by SOFII

By harnessing a competitive element to fundraising, GiveIndia were able to provide a new and unusual opportunity for all involved.

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Jeans For Genes: statues wearing jeans

Jean-clad comedian Eric Morecambe with fans in Morecambe Bay.

by SOFII

This is an original and fun idea that seems great for attracting awareness and as a backdrop against which the charity can easily rasie money from an intrigued and amused public.

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The Beautiful Foundation: building philanthropy in South Korea with Lego block banks

Children at school tables

by SOFII

The Beautiful Foundation wanted to further promote charitable giving in South Korea, during a time when a 'giving culture' was rapidly taking root. This campaign aimed to increase the awareness of the needs of children and poor people and to raise necessary financial social support through a non-conventional monetary system.

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Dream A Dream: evenings out at the Little Theatre, Bangalore

poster

by SOFII

An inspirational guide to nights out at the theatre, courtesy of Dream A Dream, Bangalore. The annual theatre production is a classic example of an exchange model, where all participants gain value through the collaboration. The audience, adults and children alike, enjoy an entertaining play by a leading theatre group. Dream A Dream is able to raise funds for its development activities.

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