Individual donors: recruitment, retention & relationship development

What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

Islamic Relief: ‘Saving lives isn't easy’ video

by Joe Burnett

A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.

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How the RNLI made me a donor

by Kathryn Holloway

Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.

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Centennial Parklands Foundation Transplant Appeal

by Alex France

With consistent artistic content across multiple platforms and a great community approach, the Centennial Parklands Foundation made a real impact on raising awareness of their organisation's needs, with exciting results.

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What’s the golden thread that unites us?

by Richard Turner

There were so many great and inspirational ideas shared at I Wish I'd Thought Of That 2018. Which of these will inspire you to transform your fundraising?

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Abortion Support Network 'Why do you support ASN?'

by Damian O’Broin

By asking a simple question of their donors and sharing the responses in later communications, a small Irish charity provided inspiration for all fundraisers.

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Crisis at Christmas

by Joe Burnett

The Crisis at Christmas campaign was presented at this month’s IWITOT in London. Discover for yourself how asking donors for detailed and informative amounts can give you an amazing 19:1 return on investment. I think we wish we’d thought of it!

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How to get from Good Intentions to a Great Supporter experience – and retention

by Charlie Hulme

In his second of two articles on how charities operate, Charlie Hulme looks at supporter journeys. All charities like to use the right words like ‘commitment’, but are they actually delivering results? When they do things right, the results can be outstanding, as Charlie demonstrates.

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Thinking of investing in segmentation? Be careful of these common and costly mistakes

by Charlie Hulme

For all charities, successfully identifying and profiling donors is crucial, but Charlie Hulme has identified five mistakes we too often make in the process. In the first of two articles, Charlie examines these errors and points to a different way of doing things.

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Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective

by Kiki Koutmeridou

Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?

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Serve or inspire? That is the question

by Richard Turner

Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.

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