Individual donors: recruitment, retention & relationship development

What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

Help Hollie ‘pants on your head’ campaign

by John Logan

A heartwarming, bittersweet story for Anthony Nolan blood cancer charity. Follow the link to learn of Hollie’s brave and funny campaign to raise both money and awareness.

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SOS Children's Villages Norway: would you give your jacket to Johannes?

by Suzi Attree

Would you give your coat to a freezing child? Strangers help a young boy sitting alone without a jacket in freezing weather in a campaign that raised awareness of the plight of Syrian refugees.

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Becoming the bee, with Jean Bishop

by Alfie Waldron

Meet Jean, a 91-year-old with a passion for fundraising, a smile for everyone she meets and a brilliant homemade bee costume.

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WWF: Virtual Reality Tiger Experience

by SOFII

Experiential marketing and virtual reality are a roaring success for WWF-UK's Adopt a Tiger face-to-face campaign.

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Durham Cathedral in LEGO: innovative buy-a-brick fundraising

by Sue Kershaw

An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic. 

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Cesvi ‘thank-you’ campaign

by Joe Burnett

One of Italy's largest international aid and development NGOs, Cooperazione e Sviluppo  (co-operation and development), or Cesvi, took advantage of their president stepping down to send a simple, effective and personal letter to their 5,000 most loyal donors. 

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Friends of the Earth steadying the ship: looking after your supporters when a media storm hits

by SOFII

When the media storm around fundraising broke last year, Friends of the Earth acted quickly to get in touch with their donors and give them the opportunity to comment frankly and freely on how the organisation was communicating with them. 

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The Redwood’s Gratitude Report: Ana’s story

by SOFII

A wonderful emotional mail-out from The Redwood, a shelter and support charity for women and children escaping domestic abuse based in Canada.

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The Victorian Order of Nurses for Canada (VON Canada) 2014 report to donors

by SOFII

In 2014, the Victorian Order of Nurses for Canada sent a comprehensive report to their donors, showing them how a new way of working could be implemented by an old, well-established organisation very successfully. By making use of new technology, they were able to explain the transition to donors, respond to their needs and choices and continue their tremendous service to their users.

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Toronto Humane Society's ‘Benjamin’ year end mailing

by SOFII

The Toronto Humane Society told a simple story well, sharing the case of Benjamin Buddy, an ‘orphaned’ dog with high care costs, via an eye-catching mail-out. It gave them an opportunity to thank their donors and share information on how their gifts were making a difference.

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