Individual donors: recruitment, retention & relationship development

What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

Toilet Twinning

by SOFII

The radical concept of toilet twinning brought at least 300 smiles to the audience at IWITOT. John Bird of data experts Blackbaud says its success is because it directly explains the cause and, obviously, has strong links to aspects of the donor's life that make it relevant. The beauty is, some elements are easily transferable to other charities.

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The unconventional fundraising gallery

by SOFII

SOFII loves to celebrate all that is good about fundraising: what we can learn from and replicate. At the same time, we like something quirky, even controversial. So we were delighted to hear about the Good Agency's gallery of unconventional fundraising. Click here to see the first four nominations.

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Forcing or forging a relationship? Part 2: what makes a relationship?

by Charlie Hulme

If Pret A Manager, Pizza Express, or Starbucks were losing even half the amount of customers as we are they’d go out of business, says Charlie Hulme. And here he explains how we can be even better at customer, or rather, donor service than they are – and keep our donors from deserting us.

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Does thanking really work?

by Laura Croudace

Thanking should be fun, colourful, vibrant, exciting and, above all, personal, says new, enthusiastic fundraiser Laura Croudace.

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NSPCC’s thank-you mailing

by SOFII

This bright, colourful direct mail pack is a winner all of itself. With the delightful, powerful booklet as well it couldn’t fail to inspire donors to send their own messages and, indeed, send in another donation to the cause they love.

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WaterAid: The Big Dig

by Reuben Turner

A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.

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Forcing or forging a relationship? Part 1: understanding your donors

by Charlie Hulme

This, the first of a three-part feature by Charlie Hulme, managing director, DonorVoice UK, kicks off an important new series for SOFII. Based upon evidence and experience rather than theory and opinion, Charlie’s first article spells out the crucial necessity of really understanding what your donors want from their relationship with you and your cause.

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What kind of experience does your donor encounter when making an online gift?

by Pamela Grow

Pamela Grow shares some easy lessons you can steal and pitfalls you can avoid from the best, and worst, of donor experiences.

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Less pessimism about the fundraising climate but…

by Andrew Papworth

Andrew Papworth reports on the latest Managing in a Downturn and you’ll be pleased to learn that although things are still tough, there is a less pessimism about the fundraising climate. Even better is that individual giving continues to be an important part of fundraising in the UK (and elsewhere too, no doubt).

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‘Nonprofit?’ Donors have no idea what you do with their money. And, frankly, they suspect the worst

by Tom Ahern

Research has shown that donors wonder if we really use their gifts to change the world. Tom Ahern says that you shouldn’t leave them guessing. They will guess wrong… and not in your favour. Find out how to reassure them here.

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