Individual donors: recruitment, retention & relationship development

What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

Culver Academies: by example campaign

by SOFII

It’s not often SOFII gets to showcase an alumni fundraising campaign and this one is an absolute cracker. This campaign managed to exceed their (already ambitious) target, not once but twice.

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WaterAid’s plastic bag mailing

Six-year-old Matilda  struggles to carry her WaterAid mailing.

by SOFII

Every day in developing countries thousands of women (mainly) face the difficult task of fetching and carrying water from its source to their homes. It’s a gruelling daily duty most donors would find very hard to imagine. Could this concept be applied imaginatively to a fundraising appeal? Of course it could!

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Why your charity (still) needs better thank-you letters

Click to read letter 1.

by Lisa Sargent

So you’ve heard that, thanks to Lee Saunders, SOFII will champion the renaissance of the charity thank-you letter. Renaissance, you say? A lofty word, that, for the humble thank-you letter. 

But if you aim to raise money for good causes, the thank-you letter is still among your mightiest tools.

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The Obama effect

Obama and a blackboard

by Jonathon Grapsas

Six lessons from President Obama’s fundraising team to help fuel growth in your organisation.

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The donor pyramid is dead… Long live the donor pyramid!

by SOFII

Sarah Clifton shares her thoughts and asks: What exactly is the purpose of the donor pyramid if not to map the upgrade journey to a major gift?

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FREE: ten years of fundraising experience!

by SOFII

Everything that Reinier Spruit has learnt in his his first ten years of fundraising and all in one handy read.

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British Red Cross: the £7.7 billion appeal that changed British fundraising forever

by SOFII

The Duke of Gloucester’s Red Cross and St John Appeal Fund is the largest charitable fund in the history of British fundraising, raising the equivalent of £7.7 billion. This monumental exhibit should be read by all.

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Centrepoint ‘sponsor a room’: donor acquisition

by SOFII

This exhibit is proof that traditional direct response fundraising can still work in the current fundraising climate. It demonstrates simple yet effective press advertising combined with a clever use of digital technology.

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Farm Africa: a thank-you letter and gift

Farm Africa thank you letter and coffee beans.

by SOFII

This is just a very nice thank-you letter that is easy to copy, though perhaps it would be best not to do so directly, but rather to adapt the idea behind it in a way that’s distinctive, individual and personal to your cause.

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ActionAid: the welcome to child sponsorship package

Sponsorship brochure.

by SOFII

ActionAid’s child sponsorship programme has been running in the UK for over 35 years. In 2008, they revisited the enquirer and welcome packs with the intention of making the materials the best that could be found anywhere.

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