Major donor fundraising

As fundraisers increasingly come to realise the potential of individual major donor fundraising, this is one of SOFII’s most visited showcases. There are some great ideas and examples here, now, and the section is growing constantly.

How thank-you letters can help you achieve your major giving potential

by Ikhlaq Hussain

Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations. 

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Are you asking for gifts personally, face-to-face?

by Simone Joyaux

Simone Joyaux has a wealth of experience in how to talk to donors and asks a very pertinent question: are you asking for gifts personally, face-to-face?

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The NSPCC's legacy-themed Garden of Magical Childhood

by SOFII

A garden designed to demonstrate how gifts in supporters’ wills have supported the NSPCC’s work and takes visitors on a journey through the past 130 years.

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The Foundling Hospital appeal, 1728-1745

by Tobin Aldrich

Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today – but when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…

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William Quarrier – the most determined fundraiser of all time?

by Simon Burne

Be inspired by the most determined fundraiser of all time. Using an approach not designed for the faint-hearted, William Quarrier went into a room full of wealthy people and walked out with enough money to fund a village for homeless children in Glasgow. But how did he do it? And what can we learn from this fundraising superstar?

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The Darüşşafaka Society: a unique offer for special donors

by Gunes Yildirim

Darüşşafaka – meaning house of kindness – has provided full scholarships to orphans including clothing, accommodation, healthcare and food. But there’s also a lot we can learn about donor care, legacy and high value fundraising from the oldest NGO in Turkey

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Battersea Dogs & Cats Home: ‘secret suppers’

by SOFII

Battersea Dogs & Cats Home struck gold with a marvellous and original idea to show their urgent need to wealthy donors.

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SOS Children’s Villages Belgium: a corporate partnership aimed at six people

by SOFII

An ingenious idea from SOS Children’s Villages that went for the ‘one per cent’ with this newspaper ad. It has superb and courageous targeting – just six people – is, challenging, innovative and was very successful.

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Confessions of an unethical nine-year-old fundraiser

by Norma Cameron

One of the golden rules of successful fundraising is that before asking others to give, you should first donate yourself. Norma Cameron shows how the memory of one major gift you gave will give you comfort and confidence to be a better fundraiser. Here she tells the rather scary tale of her fundraising epiphany, inspired by something as simple as a collecting box.

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The Städel Museum, Frankfurt: inspiring a city to fundraise

The Städel Boot, sponsored by the shoe store chain Deichmann.

by SOFII

The donors who gave millions to the Städel Museum said it was not ‘just a museum’, but rather that they felt like part of a big family.

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