Major donor fundraising

As fundraisers increasingly come to realise the potential of individual major donor fundraising, this is one of SOFII’s most visited showcases. There are some great ideas and examples here, now, and the section is growing constantly.

You can find a list of all the case studies and articles on major donor fundraising here.

What Donors Want - perhaps the most crucial podcast you'll hear this year. Episode two.

by Rachel Stephenson Sheff

What Donors Want episode two features a dynamic philanthropic couple, Lynne and Peter Smitham who co-founded the Kiawah Trust in 2004. Their experiences have been varied and fascinating as they look to have the best impact with their money.

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SOFII's major donor showcase - introduction and contents

by SOFII

Do you work with major donors? Do you want to be inspired in how you approach and talk to them? Then this showcase will be a treasure trove for you!

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CDE project 9 summary: major donors

by The Commission on the Donor Experience

This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.

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How thank-you letters can help you achieve your major giving potential

by Ikhlaq Hussain

Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations. 

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Are you asking for gifts personally, face-to-face?

by Simone Joyaux

Simone Joyaux has a wealth of experience in how to talk to donors and asks a very pertinent question: are you asking for gifts personally, face-to-face?

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The NSPCC's legacy-themed Garden of Magical Childhood

by SOFII

A garden designed to demonstrate how gifts in supporters’ wills have supported the NSPCC’s work and takes visitors on a journey through the past 130 years.

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The Foundling Hospital appeal, 1728-1745

by Tobin Aldrich

Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today – but when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…

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William Quarrier – the most determined fundraiser of all time?

by Simon Burne

Be inspired by the most determined fundraiser of all time. Using an approach not designed for the faint-hearted, William Quarrier went into a room full of wealthy people and walked out with enough money to fund a village for homeless children in Glasgow. But how did he do it? And what can we learn from this fundraising superstar?

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The Darüşşafaka Society: a unique offer for special donors

by Gunes Yildirim

Darüşşafaka – meaning house of kindness – has provided full scholarships to orphans including clothing, accommodation, healthcare and food. But there’s also a lot we can learn about donor care, legacy and high value fundraising from the oldest NGO in Turkey

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Battersea Dogs & Cats Home: ‘secret suppers’

by SOFII

Battersea Dogs & Cats Home struck gold with a marvellous and original idea to show their urgent need to wealthy donors.

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