Major donors showcase

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Major donors: all you need to become a truly successful major donor fundraiser

This showcase is produced in partnership with I.G. Advisors.

Major donor fundraising is one of the most important but delicate areas of the fundraiser's profession. This showcase will equip you with all the tools you need to become a truly successful major donor fundraiser. 

Click here for the full contents and index for SOFII’s major donors showcase. 

Deerfield Academy: the Bruce Barton classic long copy letter from 1925 that pulled a 100 per cent response

Left: Barton addresses an audience, perhaps at Deerfield Academy (we have no idea). And at home with a friend, right.

by Carolina Herrera

He sounds like the racy detective hero from a 1930s crime thriller. But Bruce Barton is something else, for sure – a great copywriter and communicator.

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Fund for a Free South Africa: high value mailing

High value mailing pack

by SOFII

Apart from its historical value this colourful, beautifully-crafted direct mail appeal package, designed to create maximum impact from a carefully targeted group.

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The donor pyramid is dead… Long live the donor pyramid!

by SOFII

Sarah Clifton shares her thoughts and asks: What exactly is the purpose of the donor pyramid if not to map the upgrade journey to a major gift?

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Give that gift back!

by SOFII

What happens if a donor wants their money back? Donna Caputo has some advice.

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A ‘magic porridge pot’ for those new to major gifts – but keen to learn

book cover

by Neil Sloggie

Major gift fundraising has been the ‘next big thing’ in a number of fundraising markets around the world for far too long. By this I mean that, although there is excellent work being done in this area by some not-for-profits, too many are held back by fear and lack of understanding…

Review by Charlotte Grimshaw.

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Make–A–Wish Foundation: high value direct mail appeal

Packshot

by Mal Warwick

The innovative proposal format singles out this interesting, informative and award-winning direct mail pack for special attention on SOFII.

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African National Congress: the emergency pre-election fundraising, from 1992

Mendi Msmimang meets Nelson Mandela in London in 1990.

by SOFII

The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.

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RNLI: the legacy letter

by SOFII

This letter raised £millions. It is a classic example of a direct appeal to supporters for information to help plan for future income. An example of a candid, plain-speaking, respectful letter to remind supporters that RNLI relies heavily on legacy income to fund their work.

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Nature Conservancy of Canada: legacy mailing

A warm, attractive package with the maple key emblem, symbol of Canada’s national tree, acting as an intriguing involvement device.

by SOFII

How NCC accessed the pot of gold at the end of the fundraiser’s rainbow with a classically straightforward but very appealing legacy piece. Without doubt, this carefully and sensitively crafted pack will raise funds very effectively for the cause and the organisation that created it.

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Nature Conservancy: launch of their Science Council

Nature Conservancy pack shot

by SOFII

Many fundraisers shy away from asking for big gifts particularly through the mail, but experience constantly shows that if it is well done, it works.

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