Multi-media

Not many tasks are more challenging for today’s fundraiser than mounting a campaign that has to succeed across a wide range of different media. But, increasingly, fundraising and social change campaigns are required to work in more than one medium, often in several. Truly the twenty-first century fundraiser has to be a master of communication. To get one central message across consistently and effectively deploying all of the available media demands consummate professionalism.

The Dogs Trust: sponsor a dog scheme, television commercials

by SOFII

These television commercials are really part of the Dogs Trust sponsor a dog exhibit but they show such good use of DRTV they are worth an additional airing here. Unusually for nonprofit DRTV in the United Kingdom these ads made a profit from their first showing. Quite exceptionally, the early ads achieved a return on investment of five to one.

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Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water!

Montage

by SOFII

Don’t go near the water: 25 years after the world’s worst ever man-made disaster, B’EauPal shows that effective political campaigning takes ’bottle’ (a commonly used London term for courageous risk-taking). This is a classic opportunistic protest in a good cause.

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RSPB: brand stretch work

RSPB Pack shot

by SOFII

Ten brilliant images designed to inspire and introduce new audiences to the work of one of Britain’s premier conservation organisations.

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RSPCA New South Wales: project Guardian Angel

by SOFII

This is a charming appeal with wonderful photography and a great one-off proposition. Milo (that’s him opposite) could have been adopted several times over just by the SOFII office alone!

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Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)

A special group with a special mission. The ‘poverty busters’ get access to their own website, merchandise and activities.

by SOFII

Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.

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The Shires of Wood Green

by SOFII

An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.

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Arthritis Care: ‘people like us’ campaign

by SOFII

This colourful, imaginative campaign recruited new members at one third of previous costs because it’s creative, engaging and thought-provoking. It stirred people from their daily routine into doing something different.

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Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign

Above and below: powerful posters were developed for the campaign.

by SOFII

These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.

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Helvetas: integrating awareness and fundraising

ad poster

by SOFII

It's good to see an organisation that is prepared to shock us into seeing that many people just don’t have the basic amenities we take for granted.

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Prostate Cancer Research Fund: fundraising from beyond the grave

Tube card.

by SOFII

How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.

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