Latest Case Studies:

Good Neighbors: Twinkle Twinkle Little Box

This exciting campaign from Korea rightly won the audience prize at SOFII’s flagship event I Wish I’d Thought of That (IWITOT) at the International Fundraising Convention in 2019.

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St. Vincent de Paul’s Bear Pack: bringing the cute and cuddly back to Christmas

This great direct mail campaign shows the value of defying conventions and positive messaging, with astounding results.

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WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story

From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.

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Latest Articles:

The wit and wisdom of George Smith - Let’s be conventional

How should one go about navigating the perilous world of conventions, symposia and workshops? Here’s the answer, brought to you by fundraising legend George Smith.

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The wit and wisdom of George Smith - The Mary Hinge letter

Here’s a great letter to enjoy, but it comes with a twist: it’s another example of George Smith’s cheeky sense of humour and superb writing skills.

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The wit and wisdom of George Smith - Do you seriously want to be serious?

Can being too serious undermine a good working environment? George Smith certainly thought so, as this hilarious column confirms.

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Why do people give? A podcast by Mark Phillips of Bluefrog Fundraising.

We’re delighted to bring you the first edition of a very special podcast: Why do people give? Hosted by Mark Phillips of agency Bluefrog Fundraising, episode one features celebrated fundraising legend Giles Pegram, CBE,  former fundraising director of the NSPCC.

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From the Mythsmashers: is fundraising all about the money?

What is fundraising all about? If you think it’s all about making money, then think again. Claire Hughes talks you through how we can all smash this fundraising myth.

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26 tips for more effective fundraising writing

Write like a tabloid journalist. Use emotion, even overdo it. Write a paragraph about your donor. These are just three tips of 26 from the great Jeff Brooks (of the Bad Ads Showcase fame) that will help you become the best writer possible. 

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