CRISIS FUNDRAISING

Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

The F2F Hub – collaborative working keeps fundraisers on track through coronavirus

by Rachael Moore

Through mutual support and the sharing of experiences, face-to-face fundraisers around the world are bringing forth a bright new future – even in times of crisis.

Pivoting and pirouetting: how face-to-face got the moves during coronavirus

by Daryl Upsall

Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

Jewish Foundation of Manitoba: The Book of Life

by Kimberley MacKenzie

It’s hard to know how to start a conversation about legacies. But the Jewish Foundation of Manitoba nailed it! In the winning presentation from IWITOT: The Americas, Kimberley MacKenzie explains that instead of talking about death, the charity talks about life – through the stories of their donors.

Toronto Dominion Charitable Trust: #TDThanksYou video

by Karla Paotonu

Can a bank’s way of thanking customers be an inspiration for fundraisers? In this presentation from our IWITOT session at the FINZ Conference 2020, Karla Paotonu got attendees thinking about how they acknowledge their donors.

Pete for America: Leaderboard challenge election fundraising

by H. Ryan Steele

What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

Direct marketing copy and the amazing power of fear

by Denny Hatch

Can fear be a primary motivating factor in direct mail? Denny Hatch certainly thinks so. In this blog Denny not only explains why, he also illustrates the point by analysing two remarkable letters.

People who have more money can give more away

by Mark Phillips

The impact of the pandemic means many people, particularly older donors, are wealthier. Mark Phillips of Bluefrog Fundraising offers you some simple ways to adjust your approach to mid-level donors as you plan for 2021.

The Bata Shoes story

by Ken Burnett

In this article from his archive, SOFII founder Ken Burnett muses on how fundraisers should look at the world and our profession. He also draws unexpected inspiration from the number one shoe company in Africa.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

From the Mythsmashers: 'Fundraisers raise funds not friends' – smashing that myth

by Lauren McDermott

‘Too often our focus is on our own needs and short-term goals.’ So says Lauren McDermott of Harry Perkins Institute of Medical Research in Western Australia, winner of Mythsmashers at the Fundraising Institute of Australia’s annual conference 2020. 

Abortion Support Network: 'Why do you support ASN?'

by Damian O’Broin

By asking a simple question of their donors and sharing the responses in later communications, a small Irish charity provided inspiration for all fundraisers.

RNLI: Britain’s first-ever street collection, 1891

by Carolina Herrera

An appalling loss of life in 1886 leads to the invention of a fundraising classic that's still raising millions today. A horrific double tragedy brought about Britain’s first-ever street collection for a charitable cause. It was a significant milestone in the history of voluntary action in the UK and elsewhere.