Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

SAVE FINZ: Emergency direct mail appeal

by Joe Burnett

Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand launched an unprecedented matched funds appeal and brought in support from all around the world.

The face-to-face fundraisers back on the street after lockdown

by Peter Steinmayer

As face-to-face fundraising markets slowly reopened in parts of Europe, Peter Steinmayer, Head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), shared his insights from the fundraisers’ first days back on the streets of Vienna.


Fantastic fundraising campaigns from around the world

Medical Aid for Palestinians: Two Christmas appeals, one wish for Palestine

by nick mawer

How Medical Aid for Palestinians (MAP) used its great donor relationships to power not one but two Christmas campaigns in just one month.

IWITOT 2020: Sumatran Orangutan Society’s Rainforest Home Appeal

by Felicity Spencer-Smith

Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.

The Salvation Army: Coronavirus response campaign

by Gemma Reeve

This multi-platform campaign shows the importance of flexibility in fundraising, especially during the time of coronavirus.


Expert opinions, insights and how-to guides to inform your fundraising

The wit and wisdom of George Smith: instead of Help the Aged, let the aged help

by George Smith

‘A good proportion of one fifth of the population is loaded and leisured, financially secure and has quality time on its hands’ said George Smith. How can fundraisers tap into that potential?

Introducing Fulfilled Fundraisers, a new learning platform for fundraisers

by Joe Burnett

Now, more than ever, fundraisers want to connect with their peers and help each other. Thankfully there’s a space where you can learn from the best in the business, without even needing to leave your desk: Fulfilled Fundraisers.

A medieval ‘course’ in writing an appeal

by Mark Phillips

Do you think appeal writing is a recent science? Think again. In this super article, Mark Phillips of Bluefrog Fundraising takes you all the way back to the Middle Ages.


Your shortcut to our must-see examples of fundraising inspiration

My first weeks as a fundraiser: where do I start?

by Ken Burnett

SOFII presents ‘My first weeks as a fundraiser’: a series to guide you through the start of your fundraising career. It’s a treasure trove linking you to the best of what’s on SOFII and elsewhere when it comes to the basics and essentials of fundraising, aka everything you need to get your feet under the table. 

British Red Cross: the £7.7 billion appeal that changed British fundraising forever


The Duke of Gloucester’s Red Cross and St John Appeal Fund is the largest charitable fund in the history of British fundraising, raising the equivalent of £7.7 billion. This monumental exhibit should be read by all.

UNICEF: the card that launched UNICEF’s fundraising


UNICEF's very first ever Christmas card would lead to the multi-million dollar international business that is UNICEF's cards today.