Latest Case Studies:

Bhopal Medical Appeal: At a time of crisis, Bhopal’s clinics give back something beyond price

In this time of crisis, these newspaper and magazine ads by the Bhopal Medical Appeal return the love they received from their donors 25 years ago.

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Sightsavers Ireland: The most sincere thank you ever written

When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.

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Mountbatten Isle of Wight : Coronavirus appeal

To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.

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Latest Articles:

Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST

Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.

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Suffering from lockdown? Here’s a FREE seminar on SOFII

Friend of SOFII and fundraising expert Alan Clayton shares a free seminar. We think this will give you a shot of energy and inspiration as we look to the future and the post-lockdown fundraising landscape.

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The science of fundraising: Ask a behavioural scientist, part two

From use of language to matching gifts via anthropomorphism of animals and end of fiscal year campaigns, behavioural scientist Dr. Kiki Koutmeridou answers key questions in fundraising from a scientific perspective.

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Fundraising in a time of crisis and World-changers at Work: The Good Suspended video series

All around the world, people are doing amazing things to help others cope during the coronavirus pandemic. Italian fundraiser Francesco Ambrogetti shares some of his favourites in this video series, entitled The Good Suspended.

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The most successful advertisement in the history of the world

What is the most successful advertisement ever? Legendary marketing expert Denny Hatch tells all and there’s so much fundraisers can learn from this.

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Meet the world-changers - overcoming adversity: an interview with Michelle Berriman

This is one of the best interviews we’ve had on SOFII and certainly in the WoW! Project. Michelle Berriman, Executive Director at the Fundraising Institute of New Zealand, has had a fascinating and at times harrowing life. She has kindly and candidly shared her story with SOFII’s Joe Burnett to explain how she used her personal struggles to become a real world-changer at work.

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