CRISIS FUNDRAISING
Everything you need to fundraise effectively - now
Fundraising in a time of crisis: SOFII’s guide to navigating tough times
In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.
Trends of the Covid-19 pandemic on fundraising in the UK and the USA
Could a focus on young people and new avenues of fundraising be a key to beating the fallout from the coronavirus pandemic?
Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising?
If most charities expect to do so badly during this pandemic, how come some are now doing much better than ever?
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
Marie Curie: Alpaca Meet & Greet
Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.
RSPCA: Pet First Aid Guide value exchange campaign
Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
Fauna & Flora International: Testing always-on digital fundraising
Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
A bad ad at a bad time
Domestic violence has been on the rise during the coronavirus pandemic, so Women’s Aid wanted to highlight the issue and ask for donations. However, this bad ad shows how not to try and raise money.
Is this really the best fundraising proposition of all time? And is it good development?
The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid.
Our Right to Heal – Marva Wisdom, Canada
There are so many great women of colour working in fundraising, but still a severe lack of diversity at the highest levels. From Our Right to Heal, Marva Wisdom looks at this disparity and asks what we’re going to do about it.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
Mermaids: how one man raised £250k by playing a game.
The story of how one man took on prejudice and transphobia by raising £250k in just two days.
Refuge: The Helen Titchener (nee Archer) Rescue Fund
A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline.
Minus18: Same Sex Gender Diverse Formal is accidentally crowdfunded by an anti-gay group
An attempt by an anti-gay group in Australia to ruin an LGBT youth dance by buying all the tickets and preventing youngsters from attending, backfired when they ended up funding the whole event!
