CRISIS FUNDRAISING

Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Trends of the Covid-19 pandemic on fundraising in the UK and the USA

by Daryl Upsall & Jorge Hernando

Could a focus on young people and new avenues of fundraising be a key to beating the fallout from the coronavirus pandemic?

Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising?

by Ken Burnett

If most charities expect to do so badly during this pandemic, how come some are now doing much better than ever?

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

Marie Curie: Alpaca Meet & Greet

by Meredith Niles

Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.

RSPCA: Pet First Aid Guide value exchange campaign

by Jonathon Grapsas

Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.

Fauna & Flora International: Testing always-on digital fundraising

by Gemma Reeve

Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity. 

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

A bad ad at a bad time

by SOFII

Domestic violence has been on the rise during the coronavirus pandemic, so Women’s Aid wanted to highlight the issue and ask for donations. However, this bad ad shows how not to try and raise money. 

Is this really the best fundraising proposition of all time? And is it good development?

by Lyndall Stein

The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid. 

Our Right to Heal – Marva Wisdom, Canada

by Marva Wisdom

There are so many great women of colour working in fundraising, but still a severe lack of diversity at the highest levels. From Our Right to Heal, Marva Wisdom looks at this disparity and asks what we’re going to do about it.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

Mermaids: how one man raised £250k by playing a game.

by Nikki Bell

The story of how one man took on prejudice and transphobia by raising £250k in just two days.

Refuge: The Helen Titchener (nee Archer) Rescue Fund

by Louise McCathie

A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline. 

Minus18: Same Sex Gender Diverse Formal is accidentally crowdfunded by an anti-gay group

by SOFII

An attempt by an anti-gay group in Australia to ruin an LGBT youth dance by buying all the tickets and preventing youngsters from attending, backfired when they ended up funding the whole event!