Everything IWITOT

Welcome! This is your one-stop shop for all the latest information on SOFII’s world famous I Wish I’d Thought of That (IWITOT) events. If you want to attend an event, become a speaker, host your own IWITOT session or revisit a past IWITOT – everything you need is right here…

Written by
September 07, 2019

IWITOT is a unique spin on the usual fundraising conference. At every IWITOT our attendees (from veterans to newbies) are given the opportunity to be inspired, as their peers showcase brilliant examples of fundraising from around the world. 

Every speaker has just six or seven minutes to champion an innovative and exciting fundraising campaign or concept that they wish they’d thought of themselves. But there is a catch … all speakers must speak enthusiastically about someone else’s idea, not their own. Egos are banned for the day! 

Afterwards, we put the campaigns presented onto SOFII as individual case histories, so fundraisers can be inspired by them 365 days a year. 

We think IWITOT is the greatest fundraising training day of all time and we are proud of our consistently positive feedback from speakers and attendees. Please join us at an upcoming IWITOT – each one is a fun, feel-good event that will help you fall in love with fundraising all over again.

Upcoming IWITOT events – save the date!

13-16 October 2020 – IFC Online 2020

IWITOT is back at the International Fundraising Convention (now IFC Online – Virtual Summit), after being a popular addition to the conference programme over the past few years. For more information visit: https://resource-alliance.org/global-community/ifc-online/

9 December 2020 – IoF Supporter Experience Special Interest Group 

It’s all about the supporter experience at this special edition online IWITOT event, being hosted by our friends at the UK’s Institute of Fundraising (IoF)’s Supporter Experience Group. More details to come. Speaker and sponsorship enquiries now being accepted. 

26 January 2021 IWITOT: The Americas

After the hugely successful virtual edition of our London IWITOT in April 2020, we are thrilled to bring IWITOT to our fundraising friends across the pond. This online conference will feature 12-15 speakers, all sharing the brilliant fundraising ideas they wish they’d thought of themselves. Mark your calendar now! More details to come. Speaker and sponsorship enquiries now being accepted..

November 2021 I Wish I’d Thought of That North 

Exact date TBC. A (hopefully!) in-person IWITOT event coming to you live from Manchester, UK. This event is brought to you in partnership with Amber Consulting, JG Creative and The Bees Knees. Speaker enquiries welcome. For more information visit: https://sofii.org/iwitot/iwitot-north

Host your own IWITOT

Adding an IWITOT session to your fundraising conference is a simple, fun and engaging way to enhance your event and boost ticket sales. IWITOT always draws a crowd and appeals to a wide range of fundraisers from a variety of different areas within the charity sector. From experienced practitioners to staff just starting out, IWITOT is an inspirational and informative session for everyone. 

If you are interested in adding an IWITOT session to your own in-person or virtual conference, then email joanna@sofii.org for more on how to do so. We will give you all the tools to put on a great IWITOT and can help you throughout the process.

Speak at IWITOT

We are always looking for new speakers to take the stage at our IWITOT events around the globe. IWITOT is a great way to grow your network and get valuable public speaking experience. It is only a six to seven minute slot after all!

SOFII works hard to ensure a diverse and inclusive line-up at our IWITOT events, and we actively encourage new faces to put themselves forward. We will support you along the way and can even offer you help in sourcing a great fundraising idea to present, or connect you with a mentor in the sector.

So, if you would like to join the many amazing fundraisers who have presented at our IWITOT events, please click here for more information, or email joanna@sofii.org to start a conversation about securing your own speaking place at an upcoming IWITOT. 

Previous IWITOTs 

The first-ever IWITOT event happened in 2012 and its success encouraged us to run a sequel in both London and Toronto in 2013. Fundraisers loved it. They could not get enough of IWITOT. So, we gave them what they wanted and hosted further IWITOT events in London during 2014 and 2015, as well as our first across the pond, Baltimore in 2015. Then we were back in London to sold-out success in 20162018 and 2019

In 2020, the world was turned upside down when the coronavirus pandemic hit. SOFII, and our partner Open Creates, responded quickly and launched the first-ever virtual IWITOT in April 2020. Ably supported by Nikki Bell and Fundraising Everywhere, it was a huge success, attracting over 750 attendees from around the world. 

To see the great speakers and campaigns featured at each of our main IWITOT events, click below:

I Wish I’d Thought of That, the VIRTUAL edition 2020

I Wish I’d Thought of That, London 2019

I Wish I’d Thought of That, London 2018

I Wish I’d Thought of That, London 2016

I Wish I’d Thought of That, London 2015

I Wish I’d Thought of That, Baltimore 2015

I Wish I’d Thought of That, London 2014

I Wish I’d Thought of That, London 2013

I Wish I’d Thought of That, Toronto 2013

I Wish I’d Thought of That, London 2012

*We have most, but not all, campaigns presented at IWITOT on the SOFII website as case histories. We do our very best to liaise with speakers and get their inspirational ideas onto the site for all to enjoy and be inspired by. 

About the author: SOFII

The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.

Related case studies or articles

IWITOT 2020: Why I wish I’d thought of charity shops

IWITOT audition winner Jen Ruthe champions charity shops and explores how they engage supporters and encourage giving.

Read more

IWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love

Meet the wonderful winner of I Wish I’d Thought of That (IWITOT) 2020, the virtual edition!

Read more

Also in Categories