SOFII’s July must-reads

SOFII searches the internet for this month’s great content, so you don’t have to. Here you’ll find what you might easily miss but really shouldn’t. No more bothersome looking and losing – all you need to do is sit back, enjoy and take it in.

Written by
Craig Linton and Pamela Grow
July 25, 2019

Top tips

One of my favourite peeps in our sector, Ligia Pena, with a reminder of why donor service matters (big time). Gratitude is nice but showing it isn’t a given.

Lots of great examples from Julia Campbell in the essential guide to donor retention in the digital age.

Dr. Adrian Sargeant with lessons from philanthropic psychology: how to thank your donors and double giving.

Fundraising consultant Grahame Darnell takes a look at a supporter engagement approach to fundraising and why an integrated approach across fundraising, marketing and communications is critical to its success.

SOFII supporter John Grain, shares the latest updates from his secret giver project. For a change the results were positive!

I’ve always been fascinated about how we can measure emotion as fundraisers. Beyond Philosophy share some thoughts and examples from the commercial world. The future or just too creepy?

Wild Woman Fundraising shares tips from the book No hard feelings on how to build a culture of belonging.

Over at 101 Fundraising, Theo de Roza from the Singapore Red Cross shares seven tips for boosting your copywriting.

How do you build a good case for support? Good Works have some advice for you.

Want to improve your thank you letters? The Clarification blog has a comprehensive guide for you.


Warning! The MGOs are leaving! Turns out major gift officers leave for the same reasons the rest of us do. New from Veritus.

Opinion and stories

PFLAG is working to make sure that all people who are lesbian, gay, bisexual, transgender, and queer are not only valued by society, but take pride in and value themselves. And, in this power of storytelling post, they’ll bring you to tears.

Rachel Hunnybun looks beyond the tactics and describes the fundamentals of delivering a positive supporter experience.

The Agitator poses an interesting question: are smaller organisations missing out on the direct mail advantage?

The brilliant Nell Edgington asks, “What if nonprofit leaders approached fundraising from the powerful position of equality?” Indeed. The power of fundraising as an equal of your funders.

Gaming is big business and the potential for fundraising from gamers is growing. Learn all about Gaming for Good on the Justgiving blog.

About the author: Craig Linton and Pamela Grow


Craig Linton - Owner and founder at Fundraising Detective 

(Craig Linton Fundraising Services Limited)

Craig loves helping charities improve their individual giving results. He provides consultancy and hands on support to deliver improved results and donor satisfaction. He currently works as part-time fundraising director at the Royal Society for Blind Children. Other clients include Doctors of the World and the Commission on the Donor Experience. He blogs at and has written numerous articles and advice on fundraising. His book, ‘Donors for Life: a practitioner’s guide to relationship fundraising’ was published in 2017. He is also a trustee at Thames Hospice, Windsor and on the advisory panel at Rogare - the fundraising think tank based at Plymouth University.

Pamela Grow 

Pamela is the publisher of The Grow Report, the author of Simple Development Systems, and the founder of Basics & More™ fundraising fundamentals online training. Created to provide time-pressed nonprofit professionals with fundraising training that works with their busy schedules, Basics & More™ has delivered instruction to thousands of nonprofit organizations, raising hundreds of millions in the process. 

Pam has been helping small non-profits raise dramatically more money for over 16 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show. Her blog, was named one of the 25 Must-Read Nonprofit IT Blogs 2016.

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