The SOFII history project part 2: the all-time fundraising greats.

Great ideas, great campaigns and great pioneers: gathered here in one place is a gallery of the very best fundraising ever.

Written by
Joe Burnett
Added
April 17, 2019

SOFII has collected and celebrates the best events, campaigns and minds from fundraising’s illustrious past. Join us in the SOFII TARDIS for guaranteed excitement, inspiration and excellent ideas to pilfer.

Note: have we missed any other great appeals or campaigns? Is there a fundraising hero you’d like us to celebrate and who we’ve overlooked? If so, please e-mail joe@sofii.org to let us know and we’ll put things right asap.

Click here to return to the contents to view parts one and three.

The best appeals, events and campaigns.

The most successful fundraising appeal ever from British Red Cross.

Live Aid: the history of an all-time great event.

How to raise money without the technology we’re so used to: Oxfam pledged gifts.

The shopping list: Royal National Lifeboat Institution’s ‘boots’ advertisement

Giving Scotland: crisis campaign. How to address a crisis in one appeal.

Toilet paper mailing: you’ll wish you’d thought about this one!

Steel Yard: ‘fund a day’ appeal. An easily-adaptable idea.

Great minds think... ahead.

David Ogilvy: the father of advertising. Part one.

The Ogilvy effect. Part two of our tribute.

Howard Luck Gossage – the ‘mad man’ who changed the world

About the author: Joe Burnett

Joe Burnett

Joe Burnett is Contributing Editor for SOFII.

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