Opinion / features

Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most.

Reasons to be cheerful: the 2013 Charity Pulse survey

by Frances Hurst

Now from Frances Hurst we learn that fundraisers in the UK have reasons to be cheerful. The recent Charity Pulse survey shows that UK fundraisers have resumed their previous position among the happiest of charity employees.

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I wish I’d thought of SOFII

cat and mirror

by Charlie Hulme

Charlie Hulme blows SOFII’s trumpet as he berates fundraisers for, among other things, a shocking lack of vocation. But is he right? We couldn’t possibly comment, of course. The views of the author are, quite obviously, solely his own...

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Less pessimism about the fundraising climate but…

by Andrew Papworth

Andrew Papworth reports on the latest Managing in a Downturn and you’ll be pleased to learn that although things are still tough, there is a less pessimism about the fundraising climate. Even better is that individual giving continues to be an important part of fundraising in the UK (and elsewhere too, no doubt).

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When you wish upon a star

This could have done with a first-person quote.

by Andrew Papworth

You might be surprised to learn that even in this celebrity-obsessed age, UK charities don’t use the famous extensively in their campaigns. If you do have a celebrity you need to use him or her wisely, says Andrew Papworth.

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A true story about perception, taste and priorities

Joshua Bell

by Marie Burnett

This isn’t actually my story, I received it in one of those emails that periodically do the rounds. You might have too. I was amazed when I read it and immediately went straight to Google to find out if it had really happened.

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Doing good with Dundee cakes

Village fete

by George Smith

If fundraising was left to village fetes, the voluntary sector would be a nicer, if poorer, place.

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What do you think of this three-part website donate button?


Three buttons, or one? Or two, four or more?

How should we use website giving to engage donors?

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What kind of advert would your supporters make, for you?

by Aline Reed

In this thought-provoking article, Aline Reed questions the power of big brands versus audience generated content in the world of advertising. Would you let your donors write and design your next advert?

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From beggars to buskers: what can modern charities learn from street artists?

by Steven Dodds & Clare Jones

Authors Steven Dodds and Claire Jones from the DMS agency argue that charities need to change their approach and transform their offerings in order to survive. Thought provoking, we think.

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Does your fundraising have enough tension?

by James Read

Why do perfectly sensible people give away their hard-earned money? Tension, claims James Read, it’s the gnawing agitation we feel because of the problem that blocks our vision for a better world. Find out how you can use tension to advance your cause.

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