The main areas of fundraising

Marie Curie: Alpaca Meet & Greet

by Meredith Niles

Marie Curie fundraisers were inspired by an innovative fundraising idea they saw at I Wish I’d Thought of That (IWITOT) 2020. The team worked quickly to turn the idea into a quirky, low-cost campaign featuring alpacas on video calls.

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Is this really the best fundraising proposition of all time? And is it good development?

by Lyndall Stein

The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid. 

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RSPCA: Pet First Aid Guide value exchange campaign

by Jonathon Grapsas

Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.

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Fauna & Flora International: Testing always-on digital fundraising

by Gemma Reeve

Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity. 

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IWITOT 2020: Blue Peter Totaliser and TV appeals

by Joe Nicholson

Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.

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The Salvation Army: Christmas cross channel digital recruitment campaign

by Gemma Reeve

In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.

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Toybox: Not just an Easter appeal

by Robbie Rae

Toybox, a charity dedicated to helping street children, came up with a clever campaign that gave their donors plenty of choice. The result: they raised average gift and smashed their target too.  

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IWITOT 2020: Samaritans & Network Rail corporate partnership

by Julia Worthington

At IWITOT 2020 Julia Worthington reflected on a hugely successful corporate partnership between suicide prevention charity Samaritans and the UK’s Network Rail.

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IWITOT 2020: Sweet Farm’s Goat 2 Meeting

by Joshua Leigh

For his presentation at IWITOT 2020, Josh Leigh wished he'd thought of getting goats to join Zoom calls during the coronavirus pandemic. Yes, that's a thing.

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IWITOT 2020: Why I wish I’d thought of charity shops

by Jennifer Ruthe

IWITOT audition winner Jen Ruthe champions charity shops and explores how they engage supporters and encourage giving.

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