The main areas of fundraising

Jewish Foundation of Manitoba: The Book of Life

by Kimberley MacKenzie

It’s hard to know how to start a conversation about legacies. But the Jewish Foundation of Manitoba nailed it! In the winning presentation from IWITOT: The Americas, Kimberley MacKenzie explains that instead of talking about death, the charity talks about life – through the stories of their donors.

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The F2F Hub – collaborative working keeps fundraisers on track through coronavirus

by Rachael Moore

Through mutual support and the sharing of experiences, face-to-face fundraisers around the world are bringing forth a bright new future – even in times of crisis.

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Pivoting and pirouetting: how face-to-face got the moves during coronavirus

by Daryl Upsall

Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.

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Toronto Dominion Charitable Trust: #TDThanksYou video

by Karla Paotonu

Can a bank’s way of thanking customers be an inspiration for fundraisers? In this presentation from our IWITOT session at the FINZ Conference 2020, Karla Paotonu got attendees thinking about how they acknowledge their donors.

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Why coronavirus has been UNICEF’s catalyst for change in face-to-face fundraising

by Daniel McDonnell

The pandemic has hit all areas of fundraising hard, but none more so than face-to-face. Here, Daniel McDonnell of UNICEF shows you how the crisis has transformed their approach to street fundraising.

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How to show the right gratitude attitude to new e-mail subscribers

by Ephraim Gopin

The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.

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Should you enthusiastically promote legacy giving when people are dying?

by Claire Axelrad

Is it a good time to be asking your donors to leave a legacy? Claire Axelrad explores this difficult question and comes to some thought-provoking conclusions.

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Pete for America: Leaderboard challenge election fundraising

by H. Ryan Steele

What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.

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How to find new e-mail subscribers for your organisation – the right way

by Ephraim Gopin

Ephraim Gopin, founder of 1832 Communications explains why e-mail is an essential fundraising tool for your organisation. He also shares simple tips to help you encourage more of your site visitors to sign up to your communications.

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Medical Aid for Palestinians: Two Christmas appeals, one wish for Palestine

by nick mawer

How Medical Aid for Palestinians (MAP) used its great donor relationships to power not one but two Christmas campaigns in just one month.

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