The direct mail, door drops and household deliveries showcase
Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!
Click here for the full contents and index for SOFII’s direct mail showcase.
The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.
Toybox: Not just an Easter appeal
by Robbie Rae
Toybox, a charity dedicated to helping street children, came up with a clever campaign that gave their donors plenty of choice. The result: they raised average gift and smashed their target too.
Read moreSAVE FINZ: Emergency direct mail appeal
by Joe Burnett
Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand has launched an unprecedented matched funds appeal bringing support in from the world over.
Read moreWILL YOU HELP SAVE FINZ? - A unique fundraiser-to-fundraiser (F2F) appeal
by SOFII
This is the ongoing story of how the Fundraising Institute of New Zealand is running a possibly world-first matched giving DM appeal to save itself during the coronavirus pandemic.
Read moreBush Heritage Australia: Autumn appeal turned donor care pack
by Jasmine Coronado
Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.
Read moreGoderich ‘Mind and body’ campaign
by Steve Thomas
A lesson in how to tap into community spirit, this campaign shows how far you can go with a little expertise, the right approach and clear donor-focused messaging.
Read moreBaptist World Aid - Growth Giver
by Fiona McPhee
A scene-stealer from I Wish I’d Thought of That at IFC 2019, this campaign shows the virtue of great donor-centred communications and a bold vision.
Read moreLife Education Australia - Healthy Harold the giraffe business appeal
by Steve Thomas
With a target audience of only a few hundred prospective donors, fundraising expert Steve Thomas and Life Education brought in thousands of Australian dollars with this iconic campaign.
Read moreThe Canadian Lung Association: Santa Door Drop
by Steve Thomas
A door drop masterclass, brought to you by Canada's pre-eminent fundraising expert Steve Thomas.
Read moreSt. Vincent de Paul’s Bear Pack: bringing the cute and cuddly back to Christmas
by Daniel Alvey
This great direct mail campaign shows the value of defying conventions and positive messaging, with astounding results.
Read moreSecrets of direct mail 4: storytelling, fundraising and the dialogue method
by Chris Keating
How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.
Read more